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Showing posts from October, 2013

The Power of Marketing

With marketing inundated with measures upon measures, and people hard pressed to show marketing's relationship to sales and revenue, it is always tough telling anyone what marketing does.

A couple of days back, I came upon a great example which shows the true power of marketing. Even though it involves a 'brand' that eschews capitalism and branding per se, but is a brand at the end of the day. I'm talking about the graffiti artiste Banksy. He is one of the most prolific street artists in the whole wide world, and his documentary, Exit through the Gift Shop, is one of my favourite pieces of non-fiction. Pieces of art made by him sell for millions

Banksy is in New York this summer. He has been pulling various stunts, his art appearing in places for a couple of days before someone else spray paints over it. He's painted side walks, trucks and a project where the art spilled from a wall to a car parked nearby. All that done, he did something fairly unusual- he sold his…