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Showing posts from May, 2013

Does Micromax need to do a Lexus?

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If you haven't noticed, the last couple of months have been great for Micromax. It has launched a handset, the Canvas HD which has been selling in black. If you're not familiar with the term, it denotes a transaction where a middle-man (in this case the retailer) has the customer pay a premium over and above the product's market price. This situation was reserved for Bajaj scooters in the 1980's, film tickets before multiplexes came in, and MTNL landlines. I can't remember a single thing that has sold in such a fashion in the past ten years. In an age of abundance, all you need is a will to buy.

Some of you may think that this was due to poor retail availability. That's true, they launched the handset just following the Chinese new year (China makes 90% of all mobile phones in the world, including Micromax's), and availability was sketchy. Still, for a product to create such frenzy is phenomenal in a market chock full with hundreds of brands and thousands …