Things to read

With a new job role and personal life in the fast lane, I've had little time to write. Plus with a full fledged schedule on Twitter and other social networks, reflecting and putting things down has been a tad more difficult. Subtext- I've been lazy.

That said, learning still remains at the forefront of what I want to do all day long. Reading the typical 'long read' article, one does get to the base of many specific questions. Putting down a couple of great posts for you to read:

1. Have You Ever Tried to Sell a Diamond?
In this timeless article, one gets to know how the Diamond market was made. And remains one of the most enduring PR successes through time.

2. Vodka Nation-  How the flavorless, colorless, odorless spirit became a billion-dollar business
This again talks about the rise of vodka as a habit, and a drink acceptable as the base of many cocktails you've had.

Take your time while reading these. These are not mere recommendations, they are seminal works that would enable you to think more of communications in the space you work in.

See you on the other side.


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