As a CMO, if you are still thinking if you should invest in creating video content, here are some key things to think about: Today, your customer: spends as much time watching the news, as she spends reading it, is watching less tv, not because the medium is dying, but because increased time spent outdoors (commuting, increased activities), on-demand availability and bandwidth are creating the perfect storm; they still watch an incredible amount of video content- it's just not on TV spends lesser time reading the newspaper, but still does - CPMs on print are still more expensive than online ads. Print spends are decreasing, they are decreasing off a large base, and online spends are conversely, growing off a small base has a consumption device at hand all the time- they are either facing a computer screen, or have a mobile device which allows them to browse with purpose, or waste away at leisure I realise video is expensive. That it requires re-tooling your entir
I wrote this post originally as a guest post for a humour blog run by my friend . There’s something about boogers. You know, those little nasty bits that remain stuck, on the sides of beds, below office tables, deposited in that little gap between your school desk’s drawer and tabletop. Many a childhood’s left indelible marks of nasal waste, marking the passage of time on places you shudder to think about now. There’s a fair chance many among us heard the adjective ‘gross’ for the first time from a member of the opposite sex, when we were busy mining for gold. It stopped us from examining the booger. And it ensured we never found the hilarity of coaxing it out, making it into a little projectile, and throwing it at the bald pate of an angry white man, and laughing hysterically. Until now. The joke appears twice in MSG- Messenger of God. And like everything else in the film, it results in the exact opposite of what it’s meant to do. Before you read any further, a disclaime
This is off the usual track on things that I usually post about, but after running in circles trying to find out my provident fund balance, I finally figured it out. Thought would pay it forward. Thanks to the government finally getting a move on when it comes to technology, checking your PF balance online is very easy now. Just go through the following steps, and you should be able to get your PF balance very quickly! If you want, there are additional steps below which tell you how to download your PF passbook, which shows monthly contribution from both you and your employer. You will need: Your PF No. Your cell phone with working cell service (duh) Have either of the following identity proofs as well:: PAN Card, Aadhar, NPR (National Population Register), Bank Account, Voter ID, Passport or Driving License. What is important is that any of these ID proofs that you use should have a document no.on them, since that will act as your user id in the future A working in
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