Perception

Advertising at its best picks up clues from the ground, and amplifies them for placing brands in the right cultural context.

HBO launched a new show, based on an Englishman who comes to India to... run a call center. While the show is yet to be seen by us, this print ad has a hidden message-

Quality is an image we all want to portray. What's the image for quality though?

Even we couldn't figure a way out. Tell us of any ideas that you may have. For a country with a gazillion diverse languages and dialects, and slang on top, this is a conundrum hard to crack.

In other unrelated news, the strangely named kijiji.com, has been renamed Quickr.com. Thank god for we were thinking this was on the lines of the astrology-compliant ezeego1.com. With investors like ebay and VC fund Matrix partners, this would be interesting to watch. Just hope they can do something with their site. Looks going the same yahoo-ebay-cluttered-layout way.

In India, the main issue is getting real people online. To post. To contribute. All we have on quickr's second-hand car page, for example, are brokers and insurance agents.
Can someone think around this problemo?

Maybe?

Comments

  1. well, the HBO ad has the alpabhet- learning implied. its like what we learn as kids- A for apple, B for Cat. similarly, the ad depicts the same in Hindi.

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