Advertising, stripped of all the strategic lexicon that we clothe it in, is a nuisance for everyone involved. It makes people consumerists, shows people inequality through material goods, and tells them how poor and miserable their life is, without a pack of fairness cream. All that said and done, we at Rhetoric69 love advertising. To bits. But the gods said, not fair. The guys who inundate the planet with their billboards selling everything from god to garbage, must be punished. So, he invents the internet. And he lets us invent advertising on the internet. And then he lets us put it on. Pop-ups that irritate the hell out of users. Research says place banners, let people click on the 'banners' for looking in if they want to. So far, so good. Then, someone has an idea about making a site for the media itself. You know, we have a lot of agencies, a lot of media companies, and a lot of clients who are interested in news related to brands and marketing. Who like to follow what