When Google Launched Chrome
A couple of interesting things that happened at the launch of the google chrome. As is prevalent in the tech industry, all the major tech bloggers across the world were sent this Google Chrome Comic Book. An interesting way to launch a browser. And mind you, these were sent in hardcopy, via mail. The comic gives a good example of how the world's biggest brand goes back to our favorite way of showing things.
Second, the google chrome launch was known beforehand by atleast one blogger in Germany who received the mail on the labour day weekend, for it wasn't a holiday there. Luckily for google, the whole world was on a long weekend and didn't receive updates in time. What could have been a major leak was thwarted due to the holiday weekend. Lucky break.